In 2017, I graduated with a B.S. in Marketing from the University of South Florida. Although I worked in marketing roles within different industries, I knew that I always wanted to focus on digital and video marketing. Because of my hard-working and innovative nature, I was able to earn financial aid to pursue an MBA at my alma mater. While they had specializations in all sorts of different areas, including management and marketing, I found myself still yearning to focus on digital and video. Determined to shape my educational path, I pitched to my counselor that I should take production courses in place of these specialized electives. I was met with a resounding, why?

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Truthfully, it was the easiest question I had ever been asked. I could ramble for hours on how video and photography are an essential part of a business' marketing strategy - especially in an era that is defined by social media and viral challenges. If using video and photography isn't an active tool in your marketing kit, then you are missing out on potentially huge promotional avenues. 

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They granted my request and, in addition to my required MBA curriculum, my course load quickly became more production-focused. I took courses such as Drone Photography and Multi-Cam Production. I completed an independent study where I worked with a local business to study video, and how it could improve its reach. I even studied Tik Tok, and its place in social media marketing. All in all, I had the privilege of studying production under some of the most skilled and experienced professionals in the industry. 

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I graduated with my MBA in early 2020 and launched my business soon after. Since then I've created music videos for dancers, travelled the country capturing and live-streaming dance competitions, filmed and streamed university ceremonies and events, and produced dozen of highlight reels.